THE WOM CHALLENGE

YOUR WHOLE SELF, ACTIVATED.

The Middle East’s first women’s duo challenge,
made for EVERY woman, made for YOU!

Grab your bestie, your sister, or your colleague
this challenge is for ALL women.

YOUR WHOLE SELF, ACTIVATED.

The Middle East’s first women’s duo challenge,
made for EVERY woman, made for YOU!

Grab your bestie, your sister, or your colleague
this challenge is for ALL women.

YOUR WHOLE SELF, ACTIVATED.

The Middle East’s first women’s duo challenge,
made for EVERY woman, made for YOU!

Grab your bestie, your sister, or your colleague
this challenge is for ALL women.

YOUR WHOLE SELF, ACTIVATED.

The Middle East’s first women’s duo challenge, made for EVERY woman, made for YOU!

Grab your bestie, your sister, or your colleague this challenge is for ALL women.

Who We Are?

Who We Are?

At WOM, we believe that adventure is not a luxury — it’s essential. It’s
how we reconnect with who we truly are: strong, capable, limitless.

WOM is a movement for women who choose courage over comfort, community over competition. Whether on bikes at sunrise, on paddleboards, or in an ice bath, we rise together.

No limits, no experience needed – just you, a teammate, and
the adventure of a lifetime.

At WOM, we believe that adventure is not a luxury — it’s essential. It’s
how we reconnect with who we truly are: strong, capable, limitless.

WOM is a movement for women who choose courage over comfort, community over competition. Whether on bikes at sunrise, on paddleboards, or in an ice bath, we rise together.

No limits, no experience needed – just you, a teammate, and
the adventure of a lifetime.

At WOM, we believe that adventure is not a luxury — it’s essential. It’s
how we reconnect with who we truly are: strong, capable, limitless.

WOM is a movement for women who choose courage over comfort, community over competition. Whether on bikes at sunrise, on paddleboards, or in an ice bath, we rise together.

No limits, no experience needed – just you, a teammate, and the adventure of a lifetime.

Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
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Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach
Tropical Beach

Discover full video

Discover full video

Discover full video

Discover full video

Why WOM is Unique?

At WOM, we create transformational adventures. It’s not just a race, it’s an odyssey You’ll sweat, you’ll fight, you’ll break limits you didn’t know you had. And through the struggle, you’ll find unshakable strength and sisters for life We are WOM. We Rise. No Matter What!

From first-timers to fierce athletes, every woman has a place here.

At WOM, we create transformational adventures. It’s not just a race, it’s an odyssey You’ll sweat, you’ll fight, you’ll break limits you didn’t know you had. And through the struggle, you’ll find unshakable strength and sisters for life We are WOM. We Rise. No Matter What!

From first-timers to fierce athletes, every woman has a place here.

Women Empowerment

Women Empowerment

Women Empowerment

Women Empowerment

Duo Races

Duo Races

Duo Races

Duo Races

Open to all levels

Open to all levels

Open to all levels

Open to all levels

No Competition

No Competition

No Competition

No Competition

Inclusion & Social

Inclusion & Social

Inclusion & Social

Inclusion & Social

Body & Mind Journey

Body & Mind Journey

Body & Mind Journey

Body & Mind Journey

The 4 Forces That Shape WOM

The 4 Forces That Shape WOM

Activate every part of your body, mind & energy through 4 dimensions of movement and recovery.

Balance

Balance

BALANCE for Mindfulness

Stand Up Paddle on the sea to calm the mind and restore inner focus.

BALANCE for Mindfulness

Stand Up Paddle on the sea to calm the mind and restore inner focus.

Cardio

Cardio

BALANCE for Mindfulness

Running to boost endurance and heart health.

Cardio for Resilience

Running to boost endurance and heart health.

Strength

Strength

Strength for Power

Outdoor training to build lean muscle and body confidence

Strength for Power

Outdoor training to build lean muscle and body confidence

Recovery

Recovery

Recovery for Longevity & growth

Ice bath and breath work to regenerate and support lasting energy.

Recovery for Longevity & growth

Ice bath and breath work to regenerate and support lasting energy.

What’s Rising ? Event Calendar

THE WOM – PINK OCTOBER

25 October 2025

DUBAI

THE WOM – PINK OCTOBER

25 October 2025

DUBAI

THE WOM – PINK OCTOBER

25.09.25

Move for strength. Move for hope. Move for Pink October

Registration opens September 25th, 2025 at 12:00 PM | GMT +4

THE WOM – PINK OCTOBER

25.09.25

Move for strength. Move for hope. Move for Pink October

Registration opens September 25th, 2025 at 12:00 PM | GMT +4

BURJ 2 BURJ

6/7 Feb 25

DUBAI

BURJ 2 BURJ

6/7 Feb 25

DUBAI

THE WOM x BURJ2BURJ

25.09.25

Where endurance meets empowerment, in the heart of Dubai Registration opens November 30th 2025 at 12:00 PM | GMT +4

Registration opens December 07th, 2025 at 12:00 PM | GMT +4

THE WOM x BURJ2BURJ

07.12.25

Where endurance meets empowerment, in the heart of Dubai

Registration opens November 30th 2025 at 12:00 PM | GMT +4

INTERNATIONAL WOMEN DAY

8 march 2025

DUBAI

INTERNATIONAL WOMEN DAY

8 march 2025

DUBAI

THE WOM – INTERNATIONAL WOMEN DAY

25.09.25

March 8! Celebrate strength, unity and womanhood in motion. Registration opens January 15th 2026 at 12:00 PM | GMT +4

Registration opens January 8th 2026 at 12:00 PM | GMT +4

THE WOM – INTERNATIONAL WOMEN DAY

08.01.26

March 8! Celebrate strength, unity and womanhood in motion.

Registration opens January 15th 2026 at 12:00 PM | GMT +4

OUR NEXT EVENT: OCTOBER 25, 2025

OUR NEXT EVENT: OCTOBER 25, 2025

Dubai

Dubai

Pink October Edition - Breast Cancer Awareness

Pink October Edition - Breast Cancer Awareness

Solidarity actions

Solidarity actions

Race kick off - 5.30am

Race kick off - 5.30am

Prices ceremony - 12pm

Prices ceremony - 12pm

4km Sunrise

Stand up Paddle

5km Run +
3XPower Hub

5min Ice Bath

Challenge

Beach Celebration,
Prizes & Village

Get ready for the race!
The WOM 5K Challenge

A 3-week journey that takes you from zero to your very first 5K running, together!

3 weeks

3
weeks

2h per week

2h per
week

For any level

For any
level

Shoes on! Ready

Shoes on! Ready

Community & Motivation

Because every step feels easier when you rise with your tribe!

Stay accountable with your tribe
Stay accountable with your tribe
Stay accountable with your tribe
Be part of our shared group!
Be part of our shared group!
Be part of our shared group!
Be inspired by women just like you
Be inspired by women just like you
Be inspired by women just like you
Share your progress
Share your progress
Share your
progress

Join our FREE Program and get ready in 3 weeks!

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Join

FREE preparation plan - Join the Tribe

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smiling woman wearing brown scarf and maroon coat on snow field
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Join

FREE preparation plan - Join the Tribe

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woman in black crew neck t-shirt
smiling woman wearing brown scarf and maroon coat on snow field
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Join

FREE preparation plan - Join the Tribe

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woman in black crew neck t-shirt
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Join

other loving customers

Come as you are.
Leave stronger, together.

Voices of our WOMs

white and gray high rise buildings near body of water during daytime
white and gray high rise buildings near body of water during daytime
white and gray high rise buildings near body of water during daytime

Before You Ask… Your Questions, Answered

We’ve answered the most common questions to help you move forward.

We’ve answered the most common questions to help you move forward.

What is The WOM Challenge?
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The WOM Challenge is a unique endurance experience designed to empower women through sport, storytelling, and solidarity. It’s not just a race, it’s a rising.

Who can participate in the events?
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Any woman who is passionate about pushing her limits, connecting with others, and making an impact is welcome to join. All fitness levels are encouraged.

How do I register for upcoming events?
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Registration details are available under each event card in the “Events Planned” section. Click on the relevant event to access sign-up options and information.

What makes WOM events different from typical races?
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WOM events focus on connection over competition. Participants race in pairs, finish together, and contribute to a cause, celebrating unity, resilience, and purpose.

Is there a cause or charity linked to the challenge?
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Yes! Each challenge includes a sponsorship component where steps taken = support given. Donations are tracked in real-time to benefit causes that uplift women.

Can men attend or support the event?
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While the events are women-centered, men can support as volunteers, sponsors, or cheerleaders. The mission is inclusive and community-driven.

What is The WOM Challenge?
icon

The WOM Challenge is a unique endurance experience designed to empower women through sport, storytelling, and solidarity. It’s not just a race, it’s a rising.

Who can participate in the events?
icon

Any woman who is passionate about pushing her limits, connecting with others, and making an impact is welcome to join. All fitness levels are encouraged.

How do I register for upcoming events?
icon

Registration details are available under each event card in the “Events Planned” section. Click on the relevant event to access sign-up options and information.

What makes WOM events different from typical races?
icon

WOM events focus on connection over competition. Participants race in pairs, finish together, and contribute to a cause, celebrating unity, resilience, and purpose.

Is there a cause or charity linked to the challenge?
icon

Yes! Each challenge includes a sponsorship component where steps taken = support given. Donations are tracked in real-time to benefit causes that uplift women.

Can men attend or support the event?
icon

While the events are women-centered, men can support as volunteers, sponsors, or cheerleaders. The mission is inclusive and community-driven.

What is The WOM Challenge?
icon

The WOM Challenge is a unique endurance experience designed to empower women through sport, storytelling, and solidarity. It’s not just a race, it’s a rising.

Who can participate in the events?
icon

Any woman who is passionate about pushing her limits, connecting with others, and making an impact is welcome to join. All fitness levels are encouraged.

How do I register for upcoming events?
icon

Registration details are available under each event card in the “Events Planned” section. Click on the relevant event to access sign-up options and information.

What makes WOM events different from typical races?
icon

WOM events focus on connection over competition. Participants race in pairs, finish together, and contribute to a cause, celebrating unity, resilience, and purpose.

Is there a cause or charity linked to the challenge?
icon

Yes! Each challenge includes a sponsorship component where steps taken = support given. Donations are tracked in real-time to benefit causes that uplift women.

Can men attend or support the event?
icon

While the events are women-centered, men can support as volunteers, sponsors, or cheerleaders. The mission is inclusive and community-driven.

Still have a question in mind?
Still have a question in mind?
Still have a question in mind?